Empowering young minds with top-notch learning tools.


Anil Kumar Maurya is the Director of Heera Babu & Sons (P) Ltd., a company built on discipline, trust, and a deep commitment to education. His entrepreneurial journey began in 2005 with the establishment of Children Book Agency (CBA) in Deoria, started from a very small rented store with a simple vision: to make quality educational resources easily accessible to schools and students.
What began as a modest setup grew steadily through years of consistent effort, ethical business practices, and close relationships with educators. By understanding the evolving needs of schools, publications, and parents, Anil Kumar Maurya transformed Children Book Agency into a reliable name in the regional education supply ecosystem.
As of the end of 2025, this journey has culminated in the development of HBS Tower, a modern retail destination offering books, school uniforms, and stationery under one roof, serving thousands of walk-in customers. Parallelly, CBA DEORIA (Children Book Agency) operates as a strong B2B and school supply vertical, catering to 290+ schools and resellers, delivering end-to-end academic solutions with consistency and scale.
Anil Kumar Maurya’s leadership is rooted in long-term relationships, operational reliability, and a ground-level understanding of the education sector. His focus remains on sustainable growth, service excellence, and contributing meaningfully to the academic infrastructure of the region.
From a single rented shop to a multi-vertical education enterprise, his journey reflects perseverance, clarity of vision, and unwavering dedication to learning and growth.

Ashish Ranjan is the Founder and CEO, representing the new-generation leadership driving innovation, scale, and digital transformation within the group. With a strong execution mindset and hands-on involvement in operations, Ashish plays a pivotal role in shaping the company’s future while building on the solid foundation laid over the years.
He leads the strategic expansion of the business across online, retail, and institutional channels, with a sharp focus on process efficiency, customer experience, and technology-driven growth. Under his leadership, the organization has strengthened its digital presence, streamlined operations, and expanded reach beyond traditional boundaries.
Ashish believes in structured systems, data-backed decision-making, and continuous improvement. He actively works on modernizing workflows, empowering teams, and aligning business operations with evolving market expectations, especially in the education and books ecosystem.
Driven by long-term vision rather than short-term gains, Ashish Ranjan is committed to building scalable, transparent, and customer-centric platforms that serve students, schools, and partners reliably. His leadership reflects a balance of innovation and operational discipline, ensuring sustainable growth and relevance in a rapidly changing market.
At Children Book Agency, we are dedicated to providing quality educational supplies that inspire learning and creativity in children. We believe that every child deserves access to the best resources to support their educational journey.

















We love our customers! Do you have a question? Are you looking for something that you don't see in our store? Drop us a line anytime, and we will get back to you with answers!
CHILDREN BOOK AGENCY, Raghav Nagar, Deoria, Uttar Pradesh 274001, India
Mon | 09:00 am – 05:00 pm | |
Tue | 09:00 am – 05:00 pm | |
Wed | 09:00 am – 05:00 pm | |
Thu | 09:00 am – 05:00 pm | |
Fri | 09:00 am – 05:00 pm | |
Sat | 09:00 am – 05:00 pm | |
Sun | Closed |
Order Form - CBA (pdf)
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